The iconic and globally recognized YouTube brand came to us with the challenge of unifying its visual identity for a global refresh. They sought a system that could deliver both consistency and distinctiveness across billions of users and touchpoints. We developed a heavy lifting display typeface that builds on YouTube’s brand equity while supporting expansive language coverage

Team:

Extended Latin & Cyrillic: Lucas Sharp, My-Lan Thuong Devanagari & Tamil: Anagha Narayanan Hangul: Yanghee Ryu Thai: Śirin Gunkloy, Hebrew: Anna Khorash Arabic: Maha Akl Japanese: Lucas Sharp, Calvin Kwok & Kazuhiro Yamada.

YouTube Mastering Team: Extended Latin, Cyrillic, Japanese, and Thai: Calvin Kwok Hangul: Aaron Bell Arabic: Holdon Foundry.

Extended Latin and Cyrillic Kerning: Igino Marini

Extended Latin & Cyrillic: Lucas Sharp, My-Lan Thuong

Hangul: Yanghee Ryu

Devanagari & Tamil: Anagha Narayanan

Thai: Śirin Gunkloy

Japanese: Lucas Sharp, Calvin Kwok & Kazuhiro Yamada.

Arabic: Maha Akl

Hebrew: Anna Khorash