For Jordi Hays and John Coogan, hosts of TBPN — the Technology Business Programming Network — the answer began with branding.

The brand system initially designed by Day Job, drawing inspiration from Formula 1 sponsorship density, forest-green “country club” codes, and lo-fi VHS effects, embraced spectacle over startup minimalism. The visuals were later carried and expanded by Area Technology with a new suite of live broadcast graphics, intensifying TBPN’s on-air presence across streaming platforms.

At the center of both phases is Record Laser, designed by Image Format and published under Sharp Type’s season two catalogue. Used as the sole typeface across the entire system, Record Laser carries headlines, motion graphics, and interface typography without auxiliary support.

Though both Hays and Coogan have their roots in the tech industry, they do have enough separation to be able to speak candidly about it—something that other podcasts or media offerings may not be able to do.

“We both have young children. We’re not itching to get them iPads or on social media. We’re not oblivious about the tech industry—we believe that we’re trying to have honest conversations about a lot of this at a time when broader society has a lot of concerns about what the industry is doing,” he says. “We’re aware of that, and try to push the guests and content to have real conversations about the impact of the work being done in the industry.”

Being able to have fun, being honest, and speaking truth to power when warranted make TBPN a potentially powerful addition to the NYSE’s media partner ranks. And it gives TBPN more established media firepower to pair with its small, independent media agility and authenticity.

The decision to rely exclusively on a single display family underscores its range and broadcast legibility, positioning the typeface not simply as a stylistic layer but as the structural and expressive core of a contemporary media brand.

As recently reported in The New Yorker, TBPN has emerged as part of a growing ecosystem of tech-aligned media — insider-led, enthusiast-driven, and unapologetically pro-industry. At the same time, the hosts attribute the show’s success to their effort to have honest conversations about the broader impact of the industry — a balance that has helped them attract headline-making CEOs while cultivating a loyal audience.

That’s the sales pitch to advertisers: clout over total viewership.