Colombia 4.0 is a digital culture and technology conference that takes place in Bogotá. Siegenthaler & Co designed a typographically driven identity for the 2018 and 2019 editions using Sharp Grotesk as a primary typeface.

The studio decided to focus on the theme of celebrating the creativity behind technology and the energy of innovation. The resulting system uses vivid blocks of color, web markup glyphs like tags, slashes, and arrows, as well as multiple weights and widths of Sharp Grotesk. When brought to life on large-scale signage, the branding looks and feels like a dynamic, flexible, animated website.

Client: Colombia 4.0
Typeface: Sharp Grotesk
Designer: Siegenthaler & Co